The Craft of Business Writing Specialized Workshop in Minneapolis, 09/28/2005

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Welcome to Our Free One-Day Business Journalism Workshop

Registration for this workshop has closed

A free one-day business journalism workshop on “The Craft of Business Writing” will be held on Wednesday, Sept. 28, 2005 in Minneapolis. It is open to working journalists who wish to improve their writing skills in the field of business.

The “Craft of Business Writing” program covers critical areas such as how to better explain financial terms, use a compelling narrative style, develop story ideas and write effective profiles of companies and executives.

Joseph Nocera, business columnist for The New York Times and former editorial director at Fortune magazine; Michelle Leder, editor of Footnoted.org; Jodi Schneider, former business editor at publications such as the Orlando Sentinel and currently economics editor of Congressional Quarterly; Dick Weiss, writing coach and assistant metropolitan editor of The St. Louis Post-Dispatch; and and Andrew Leckey, nationally syndicated Chicago Tribune investment columnist and director of the Reynolds Center at API, will be among the presenters.

This workshop is sponsored by the Donald W. Reynolds National Center for Business Journalism at the American Press Institute in Reston, Va., and hosted by the Minnesota Newspaper Foundation and the Minnesota Journalism Center at the University of Minnesota.

“Almost 3,000 journalists nationwide have attended Reynolds Center at API workshops, all seeking to improve their skills,” said Andrew Leckey, director of the Reynolds Center at API. “In our evaluations we found strong interest in a program that focused specifically on writing about business.”

The Reynolds Center at API is funded by a grant from the Las Vegas, Nevada-based Donald W. Reynolds Foundation.

Please do not register unless you are sincere about attending and have been given authorization by your editor to do so. Since our workshops are often oversubscribed, no-shows keep other potential registrants from attending and waste food purchased for morning and lunch meals. Registration will close at noon on Sept. 21, 2005.

The agenda for the workshop is as follows:

AGENDA: “THE CRAFT OF BUSINESS WRITING” WORKSHOP

8:30 a.m. Sign-in and Coffee Reception

9:00 a.m. Introduction
Andrew Leckey
Reynolds Center at API

9:15 a.m. Writing About Balance Sheets
Michelle Leder
Footnoted.org

10:30 a.m. Narrative Writing and Exercise
Dick Weiss
St. Louis Post-Dispatch

12:00 p.m. Luncheon Speaker
Joseph Nocera
The New York Times

1:00 p.m. Skills in Writing Good Leads, Creativity
Weiss

2:15 p.m. Mistakes to Avoid in Business Writing
Jodi Schneider
Congressional Quarterly

3:15 p.m. Case Study: Writing on Deadline
Schneider

3:45 p.m. Company Profiles, Individual Profiles, Story Ideas Schneider

4:15 p.m. Improving Your Own Coverage: Five Ideas to Take to Work Tomorrow
Schneider

4:30 p.m. Adjournment

 

Copyright © 2008 Donald W. Reynolds National Center for Business Journalism