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Listing of all public companies within a certain coverage area

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Q. Where can you go to find a listing of all public companies within a certain coverage area, especially when it's a smaller community where, for example, the local Chamber of Commerce has no online presence? -Gregg Gethard, Business Reporter, Old Colony Memorial (Plymouth, Mass.)

A. This is something that I'm constantly looking for, especially when I'm prepping for a presentation at a Reynolds seminar because I want to give examples for companies in the reporters' state and area.

I haven't found anything complete though. A good source is to call a local stockbroker. He's probably dealt with all of the local stocks in the area.

The best thing on the Internet that I've found is this:

1. See if a larger newspaper in the state has done a list of the top 100 publicly traded companies. These are typically kept on their Web site for the entire year. For example, here's one from the News & Observer in Raleigh that I frequently refer back to whenever I'm talking to reporters at remote papers in North Carolina.

The Seattle Times has a list that includes Washington, Idaho and Oregon.

2. Find a Bloomberg terminal in your area. Money managers or small hedge funds or stockbrokers typically have these in their offices. You can do a search for all news on companies by state by typing in "NI" and then the state code and then the green GO button. The state codes for a Bloomberg are the same as its ZIP code.

3. This listing is also a good start. It breaks down public companies by state.

-- Chris Roush, assistant professor, University of North Carolina at Chapel Hill, former business reporter with The Atlanta Journal-Constitution

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