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Workshop Registration
The Reynolds Center has announced its 2009-10 free workshop schedule.
Select a workshop and register from the drop-down menu below.
Online Seminars
The Reynolds Center registration for Fall 2009 free online seminars.
Hooked on Kindle
By Chris Roush
Tracking the Business Behind the Tomato
By Jonathan Higuera
Five Questions with Bill Choyke
By Jonathan Higuera
Finding the Economy's Silver Lining
By Dick Weiss
Double Whammy: Oil and Housing
By Jennifer Hopfinger
Making a Merger Reach All Audiences
By Reynolds Center Staff
April 1, 2005 11:06 AM
How do you make a merger between two national companies relevant to readers?
"First, try to determine what effect the merger will have locally. In the case of the Coors-Molson merger, it was easy since we have a Coors brewery here in Memphis. In the case of the AT&T-SBC merger, it's less clear. Try to get local telecom experts into the story commenting on the deal to bring the story home to readers." -James Overstreet, business editor, The Commercial Appeal
"Why bother? The merger is the news and if it is a big enough deal, then you run the story regardless of the lack of a local angle. You don't have to run three stories and 50 inches, but you get the news in your section." -Becky Bisbee, business editor, The Seattle Times
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Copyright © 2008 Donald W. Reynolds National Center for Business Journalism
The Reynolds Center has announced its 2009-10 free workshop schedule.
Select a workshop and register from the drop-down menu below.
The Reynolds Center registration for Fall 2009 free online seminars.
By Chris Roush
Tracking the Business Behind the Tomato
By Jonathan Higuera
Five Questions with Bill Choyke
By Jonathan Higuera
Finding the Economy's Silver Lining
By Dick Weiss
Double Whammy: Oil and Housing
By Jennifer Hopfinger
Making a Merger Reach All Audiences
By Reynolds Center StaffApril 1, 2005 11:06 AM
How do you make a merger between two national companies relevant to readers?
"First, try to determine what effect the merger will have locally. In the case of the Coors-Molson merger, it was easy since we have a Coors brewery here in Memphis. In the case of the AT&T-SBC merger, it's less clear. Try to get local telecom experts into the story commenting on the deal to bring the story home to readers." -James Overstreet, business editor, The Commercial Appeal
"Why bother? The merger is the news and if it is a big enough deal, then you run the story regardless of the lack of a local angle. You don't have to run three stories and 50 inches, but you get the news in your section." -Becky Bisbee, business editor, The Seattle Times
Copyright © 2008 Donald W. Reynolds National Center for Business Journalism