Advertising way down
U.S. advertising spending is downn significantly, to its greatest low in seven years, Bloomberg reports.
Consumers are spending less and the story says spending in the third quarter could be the weakest since 1991. In response, advertisers are investing in Internet, cable television and syndicated TV.
From the story:
Consumers are spending less and the story says spending in the third quarter could be the weakest since 1991. In response, advertisers are investing in Internet, cable television and syndicated TV.
From the story:
"Total ad spending will fall below 2 percent of the U.S. gross domestic product next year for the first time since 1981, BMO Capital Markets analyst Leland Westerfield said this month. The Internet has hit newspapers especially hard, draining real estate and job-listing revenue from classified ad sections."For more click here.

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