WSJ hires firm to help with creativity

The Wall Street Journal announced it will hire the McGarryBowen Agency to handle the creative aspect of future projects. In the last year, Dow Jones & Company has worked to attract a broader audience by launching new products and enhancing existing ones. New products include the redesigned WSJ.com, WSJ Mobile Reader, WSJwine and additions to the print edition.
This is not the first time McGarryBowen will work with the Journal. In Feb. 2007, the company successfully developed the Journal's brand campaign, "Every Journey Needs a Journal."
In a statement, Paul Bascobert, chief marketing officer for Dow Jones & Company, said, "We look forward to continuing our relationship with McGarryBowen and leveraging their creative talent to help us communicate all the product innovations and enhancements of The Journal brand in the marketplace."