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Nov 18, 2008

Forbes scales back

Mediaweek reports that Forbes is cutting 43 jobs, mostly on the business side of its operation, but the cuts also include a few editorial positions.
The story says that editorial cuts are part of the shutdown last week of ForbesAutos.com and the scaling back of ForbesTraveler.com.
From the report:
Observers have credited the Web/print separation with Forbes.com’s development into a robust digital business, but many media companies have moved to combine print and online sales efforts as advertisers increasingly ask for integrated packages. “It just doesn’t seem to be viable anymore,” a Forbes spokesperson said of the company’s longstanding practice of separation. “You call on people, and they want to know what the whole package is.”

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