Rupert Murdoch optimistic about newspaper industry's future

Rupert Murdoch, chairman and CEO of NewsCorp, broadcast a speech Sunday called "The Future of Newspapers: Moving Beyond Dead Trees."
In it, he remained optimistic about the industry, calling pessimists "misguided cynics who are too busy writing their own obituary to be excited by the opportunity."

"I like the look and feel of newsprint as much as anyone," he said. "But our real business isn't printing on dead trees. It's giving our readers great journalism and great judgment.
"It's true that in the coming decades, the printed versions of some newspapers will lose circulation. But if papers provide readers with news they can trust, we' ll see gains in circulation — on our Web pages, through our RSS feeds, in e-mails delivering customized news and advertising, to mobile phones," Murdoch said.

He also talked about the idea that newspapers should change the way they offer content online and interact with readers.
As an example, he pointed out NewsCorp's The Wall Street Journal's website, which is planning on offering three tiered levels of content.

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