Business reporter Erin Arvedlund wrote a piece for Portfolio in which she recalls her investigation into Madoff while covering the asset management business at Barron's. The piece, "Don't Ask, Don't Tell," ran on May 7, 2001.
Arvedlund recounts the various oddities she discovered about Madoff and his business practices.
From the story:
It was one of these option traders who brought up Madoff. A strategist at a major investment bank and trading firm, he insisted we talk in person. On an April morning in his company's cafeteria, he told me he'd been asked to run some figures on behalf of a client who was thinking of investing with Madoff. "The numbers don't make sense," he said. "I've been replicating this strategy six ways to Sunday and I can't make the returns come out right."
Arvedlund set out on a quest to find somebody who could explain this anomaly. However, despite her efforts, no one could replicate the results or even "come up with the source of Madoff's returns" because options were not yielding such high profits in 2001.
The article ultimately questioned why Madoff didn't charge the typical hedge fund fees and why he asked investors to never reveal that they had money invested with his firm.
Once published, Arvedlund's article did not receive much attention. In fact, "there was nothing, silence." While rumors ran rampant about Madoff, "he remained a hot commodity in the hedge fund world" and was placed in the same category as Julian Robertson and George Soros.