Nov 8, 2009

How are you covering the holidays?

We are looking for examples of new, fun, unusual ways to cover holiday retail stories.

According to TNS Media Intelligence, retailers have started their advertising and marketing campaigns .. their jolly assaults on the American consumer .. .earlier than ever.

This morning's Wall Street Journal: Retailers boost spending on holiday advertising

'Kmart began its holiday ad blitz 30 to 40 days in advance of when it started in 2008 and says it has increased what it will spend this holiday season, aiming to sway shoppers with the slogan "There's Smart and There's Kmart Smart." '


We'd love to showcase new and interesting ways to cover the holiday stories. Send us your ideas, examples and tips. Or share good ideas you see on the Web.

Email: Robin Phillips, Web Managing Editor

Labels: ,

0 Comments:

Post a Comment

<< Home