Bloomberg wins bidding for BusinessWeek

Bloomberg L.P., the financial-media behemoth founded by New York Mayor Michael R. Bloomberg, has won the bidding for BusinessWeek magazine.
The New York Times Media Decoder blog says the purchase signals a broadening of ambitions for Bloomberg, long known for its comprehensive data terminals and financial audience.
BusinessWeek.com reports that "cash offer is in the $2 million to $5 million range and that it has agreed to assume liabilities, including potential severance payments. It remains to be seen how much of the magazine’s 400-plus staff Bloomberg plans to cut, but reports of a planned scorched earth campaign are overblown, say sources."
McGraw-Hill Cos., which has owned the magazine for 80 years, put it up for sale after it lost $43 million last year, according to The Times blog, which also reported:
"Late in the game, a consortium from Thomson Reuters and ZelnickMedia entered the bidding, according to reports. Thomson Reuters declined to comment on the report.
"Other bidders included OpenGate Capital, the private equity firm that bought TV Guide for $1 last year, and Mortimer B. Zuckerman, who withdrew from the bidding."
Labels: Bloomberg LP, BusinessWeek, McGraw-Hill
