The New York Times reported today that even
Forbes is feeling the squeeze of the economy.
While
Forbes magazine has 920,000 subscribers, its average issue price has steadily decreased and its ad pages are down 15 percent in the first quarter compared to last year.
The article reports Forbes has stopped matching contributions to its 401k program, laid off roughly 100 of its 1,000 employees since November and started five-day unpaid furloughs for its staff.
In the story, Mark M.
Edmiston of
AdMedia Partners asserts Forbes isn't worth half the $75 million its worth has been estimated in the past.
Yet the Times reports that Forbes' misery isn't without company, with the
Publishers Information Bureau listing revenue of over $338 million for
Forbes, $276 million for
Fortune and $236 million for
BusinessWeek. The story shows the recession is impacting both people's demand for Forbes' economic content and its employees' desire to cover it. From the story:
“Everyone here likes the magazine, the people who run it, and most of us believe in the mission,” said one editorial employee who asked not to be identified because he was not authorized to speak with a reporter. “But that sense of mission is sort of hard to sustain when most of the news is bad. Capitalism is a less sexy topic for everyone, including us.”
View the story
here.Is covering capitalism less sexy for you? What do you think about the struggling of Forbes and its competitors? Comment and let use know.
Labels: 401k, AdMedia, advertising, BusinessWeek, cuts, employees, Forbes, Fortune, furlough, layoffs, losses, Mark M. Edmiston, revenue, staff, The New York Times