Update the holiday hiring scene

Note to elves: Don’t call us … we’ll call you.

That seems to be the unspoken national trend in seasonal hiring again this year. Consulting firm The Hay Group reported recently that retailers it surveyed plan to hire from 5 percent to 25 percent fewer temp workers this fall than last.

Chain Store Age cites the aptly named consultancy Challenger, ray & Christmas in predicting a possible uptick over 2008’s dismal holiday jobs market, which employed 384,000 extra workers, or little more than half of the temporary help hired in 2007.

Either way, as the fall and winter festivals loom, a good percentage of your audience likely is wondering: What holiday jobs are out there, and is it too late to snare one? Ever the eavesdropper, I’ve overheard such queries from customer to clerk in no fewer than three stores recently. So before the Halloween goblins fly, you can’t go wrong with a localized update on holiday hiring.

SnagAJob.com, the employment Web site for hourly positions, hosts a seasonal jobs Web page; its tips are aimed at workers but can help you generate story angles too. For example, the site notes, stores aren’t the only target for people seeking temporary work.

Restaurants, resorts, banquet halls and other catering facilities need extra helpers, too. Shippers such as UPS and FedEx may hire more people to process packages. Extra traffic at shopping and entertainment venues means more work for greeters, cleaners and other low-skill jobs.

Other angles:

How the hiring process is shifting. Many retailers have made online applications mandatory; thwarting talented self-promoters and people without reliable computer access. Talk with hiring managers and temp firm counselors to create a tips box for job seekers. How likely is it that a seasonal job will lead to a permanent post?

Perks and discounts. Which workers reap the best benefits – wages, markdowns, free meals and entertainment. Which jobs are most fun and which are the most thankless?

Day-in-the-life. While trite, these stories can be a scream, enhanced by audio, video and slide shows. I once was forced by my editor to work a 6 a.m. shift the day after Thanksgiving at a local Target, then rush to the newsroom and whip up a 40-inch feature about my one and only retail experience to date. I nearly got stampeded handing out the freebies at the start of the stint and later got so caught up in finding a “Doodlebug” stuffed animal for a frantic mom that I forgot I really didn’t work there.

A couple of years ago, a chagrinned young co-worker reluctantly donned the stylish yet practical brown uniform of a UPS driver – complete with watch cap and boots – to spend a day hefting packages aboard the open delivery trucks. It made for quite a read.

Any jobs story should have long-term context; for historical jobless data, refer to the Bureau of Labor Statistics employment situation report. For forecasts, check with your region’s Federal Reserve bank or check out this National Association for Business Economics study, released Monday, predicting national unemployment rates at or near 10 percent through the end of 2010.

Come back to Your Daily Tipsheet each morning for advice on where to find sources, background and creative ways to make financial news and trends relevant to your audience.