Greenbacks for green appliances

Readers whose car didn’t make the clunker cut might still be able to cash in on government stimulus money by junking those old refrigerators and other items.
The U.S. Department of Energy has given states until October 15 to outline how they will allocate $300 million in federal stimulus funds set aside for appliance rebate and recycling programs. Among the eligible items – which must be replaced with efficient Energy Star-rated models – are refrigerators, dishwashers and laundry machines as well as air conditioners, furnaces, freezers and others.
Here’s the DOE’s July release on the campaign, which says most funds should be released by Nov. 30.
This MSNBC article explains the pitfalls of the mission, which unlike the nationally standardized cash-for-clunkers auto incentive program, is going to operate differently in each of the 50 states.
This section of the DOE Web site, which provides a breakdown on how its share of the American Recovery and Reinvestment Act funds, includes an interactive map; you can click on your state for a breakdown of stimulus cash allocation. Note also the links to state budget requests to the DOE and other resources.
Then, check with your state’s energy or environment department to find out who’s in charge and what shape the local program will take.
Obviously retailers, manufacturers (what few appliance makers still reside in the U.S.), scrap handlers and other affiliates are key interview targets. As with all such programs, skeptics abound and you’ll want to include their viewpoints.
One interesting question: Will replacing these big ticket items in time for the rebate sap consumers’ cash away from the usual fourth-quarter big ticket items: personal electronics destined for holiday gifts? Talk with dealers about what they’re anticipating and how they may be shifting inventory or promotions. (Buy a freezer, get half off on a DVD player? Who knows?)
As always, keep an eye out for local dealers doing a riff on the clunker theme. My junk mail this week included a catchy “cash-for-clunkers” trade-in offer from Husqvarna, the maker of upscale sewing and embroidery machines. The offer isn’t chump change, either: It’s worth up to $3,000 on qualifying equipment.
No doubt more retailers will be trying similar copycat sales. Round them up under one Web link from your business pages as a handy reader service and a catchy complement to your substantive business story.
Come back to Your Daily Tipsheet each morning for advice on where to find sources, background and creative ways to make financial news and trends relevant to your audience.
Labels: American Recovery and Reinvestment Act, appliances, budget, cash-for-clunkers, green, melissa preddy, recycling, retail, stimulus, U.S. Department of Energy
